Ģý

Website and Data Privacy

Office of Legal

Main Content

Website Privacy Policy

Effective Date: April 4, 2018
Last Modified Date: February 5, 2026

Ģý, a top online Christian university, is committed to protecting your privacy while you visit our websites. This policy is designed to explain why we collect information from our visitors and how that information is used and disclosed.

Changes in Privacy Policy

This privacy policy is current as of the effective date set forth above. Ģý reserves the right to change this privacy policy from time to time, consistent with applicable privacy laws and principles.

More Information

For additional information about this policy or Ģý’s privacy practices, contact us:

Ģý
1600 Campus Court
Abilene, TX 79699

Type of Information Collected and How it is Used

Ģý collects both personally identifiable information (PII) and non-personally identifiable information (non-PII) from its visitors. The information collected is used to help us identify our target market and improve the educational services we offer. The collected information is primarily used for marketing purposes and visitors may expect to receive future communication from Ģý.

Non-PII is collected automatically through cookies and other web technology. We also collect certain non-PII when you visit our website, such as the browser you are using (e.g., Firefox, Chrome, Internet Explorer), your operating system (e.g., Windows XP, Mac OS), the domain name from which you receive Internet access, your IP address and aggregate information regarding Ģý web pages you access or visit.

PII is collected when a visitor fills out a Request More Information Form, application or otherwise provides information to our website.

To receive additional information about Ģý, you can fill out our Request More Information Form by submitting PII, including name, address, phone number, and email address. This information is collected so that a university representative can contact you. A phone number is also supplied for those who wish to contact Ģý by phone.

Our student sites may also require you to provide specific user identification information, such as username, address, email address and student ID number. This information is collected so our university staff can contact you if necessary. Specific user identification data is also necessary to verify your identity prior to allowing access to some of these sites.

Our Office of Alumni Relations subdomain and other web pages allow visitors to order products or make donations. In these cases, we require contact information and credit card numbers. This information is used for the specific transaction, to purchase and send products ordered and any receipts.

It is also possible to apply for employment opportunities through our website. Our online application requests standard employment information, such as your name, address, phone number, email address, employment history, languages you may be fluent in, education, teaching experience, publications, honors or awards you may have received, work-related skills (e.g. technology experience), professionally related community activities and any licensures, certifications, professional memberships or endorsements you may have.

Security

Our websites have reasonable security measures in place designed to protect against the loss, misuse, unauthorized access, disclosure, alteration and destruction of information under our control.

We take reasonable steps to ensure the data is reliable, accurate, complete and current for its intended use. Personal information collected from visitors is protected in transmission to our websites with Secure Sockets Layer (SSL) protocol encryption. Ģý abides by all laws concerning the release of personal information and does not sell or rent any personal information to third parties, except as described below.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that the PII we collect will never be disclosed in a manner that is inconsistent with this privacy policy.

Disclosure or Transfer of Personal Information

We may disclose personal information to third parties who perform tasks on Ģý’s behalf and  to other third parties engaged by Ģý in the ordinary course of business, provided that the third party agrees to provide adequate protections for your personal information that are no less protective than those set out in this privacy policy and to use the personal information only for the purposes for which the third party has been engaged by Ģý.

We may also disclose PII in response to valid legal processes, such as a court order or a subpoena, in response to a law enforcement agency’s request or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud,situations involving potential threats to the physical safety of any person, violations of our terms of use or as otherwise required by law.

We work with Google to display retargeted ads to our site prospects, on our behalf, across the Internet. They collect non-PII about your visits to our website and your interaction with our products and services. The anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major websites. No PII is collected during this process. If you do not want Google to collect this information, you may opt out of their service. Opting out will not affect your use of our site.

To opt out of Google retargeting, visit 

Visit the following website to opt out of national campaigns 

Limitations

Ģý may provide links to other websites; and there are websites that may link directly to Ģý. Ģý does not endorse these third party websites or the content and has no control over their privacy practices.

This privacy policy only applies to information collected on acu.edu affiliated websites.

Online Advertising

Ģý uses Online Advertising Features including Google, Bing, and Yahoo advertising and cookie tracking implemented on , , , and . Ģý also uses some or all of the following Facebook, LinkedIn, YouTube and Twitter cookie tracking, web beacons or similar technologies to collect or receive visitor information. These features allow Ģý to track impressions on our website, track demographic and interests of visitors, collect data for remarketing purposes and track rich media assisted conversions. If you wish to opt out of these online advertising features, follow the instructions on the corresponding pages:

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Email Opt Out

If you do not wish to receive marketing emails from us, click on the opt-out link provided within the email, or you may email the following addresses with the subject line “Opt-Out”

Residential undergraduate marketing: info@admissions.acu.edu

Residential graduate marketing: gradinfo@acu.edu

Online programs: acuonline@acu.edu

SMS and Text Communications

Opt-In Requirements
By completing a Request Information Form on acu.edu, or for online degree programs, by creating an application on , or by texting in a provided keyword, you opt in to receive text communication to provide you with important updates about your application, enrollment, program milestones, event reminders, and other relevant information about Ģý programs using an automated dialing system.

Consent to receive text messages is not required as a condition of purchasing any goods or services. No opt in information will be shared with third parties/affiliates for marketing/promotional purposes.

Type of Messages
SMS messages may include:

  • Application status updates and reminders
  • Enrollment confirmations and deadlines
  • Program information, event notifications, and webinar invitations
  • Student support resources and check-ins
  • General informational messages about programs

Message Frequency and Costs
Message frequency varies by program and your enrollment status.

  • Message and data rates may apply as determined by your mobile carrier.
  • Ģý does not charge for SMS messages, but standard carrier charges apply.

Privacy and Data Sharing
Your mobile phone number and SMS opt-in information WILL NOT be shared with third-party affiliates for marketing purposes.

SMS contact information is used solely for official Ģý communications related to online programs as described in this privacy policy.

Phone numbers may be shared with authorized service providers (such as SMS platform vendors) only to facilitate message delivery on behalf of Ģý.

Opt-Out and Support
To stop receiving SMS messages, reply STOP to any message you receive from Ģý. You will receive a confirmation message acknowledging your opt-out request. You may also text START to resubscribe.

For help or support, reply HELP to any message, or contact Ģý at acuonline@acu.edu or call 855-219-7300.

Recent Data Breach

The National Student Clearinghouse, TIAA and Imagine360

The National Student Clearinghouse, TIAA and Imagine360 have alerted Ģý that data related to Ģý constituents was exposed as part of breaches to their systems.

We recommend that you closely monitor your financial accounts for suspicious activity. You can also and, if necessary, consider placing a credit freeze on your credit report with each of the three credit reporting agencies. The Federal Trade Commission offers if you believe your information has been compromised.

If you are a benefits-eligible employee of Ģý, you can access identity theft coverage at no cost. This service will offer income protection, reimbursement for allowable expenses related to the recovery of your identity, and a customer claims representative to aid you in the process of restoring your identity. Contact AIG at 866-434-3572 and reference Group #7077631.